ShopFeed for founders
Founder-led marketing, without becoming a full-time creator.
Buyers and hires follow founders, not logos. But building the company leaves no time to build a feed. ShopFeed turns what you already say on podcasts, in all-hands, in talks and in voice notes into posts and graphics that sound like you and carry your brand.
Why it's hard
Why founders go quiet online
01
Building beats posting
Shipping always wins the calendar fight, so the founder account goes quiet for weeks.
02
Ghostwriters miss your voice
Outsourced posts read like someone else's opinions. Your own words, verified against the source, don't.
03
Lessons learned get lost
The hard-won lesson you explain on a podcast deserves more than one listen.
What you already have
Content founders can repurpose
- Podcast guest appearances
- Talks and demo days
- Voice notes on the commute
- Blog posts and changelogs
- Founder letters and updates
Paste a YouTube or blog link, or upload audio, video or a voice note. You check the transcript, ShopFeed pulls out your strongest lines in your exact words, and every line is saved to your quote bank for dry days.
Example lines, illustrative
- “Talk to ten customers before you write a single line of code.”
- “Speed is a habit, not a sprint.”
- “The best hire is the one who makes the next ten hires easier.”
Questions
Founders: common questions
Will it invent opinions for me?
No. Every quote is checked against your source and kept only if it matches what you said. Connecting copy is kept light and you edit everything before posting.
Can I use voice notes?
Yes. Record a two-minute voice memo about one lesson and upload it. That alone can become several posts.
Which platforms does it cover?
Posts are shaped for X, Instagram, Facebook, LinkedIn and TikTok carousels, and graphics export at exact Instagram, LinkedIn and Pinterest sizes.
Guides
Also built for
Start this week
Never go quiet again.
Turn the videos, podcasts and posts you’ve already made into on-brand content, from $19 a month.